British Triathlon launches Tri January for newbies

November 12, 2020 0 By JohnValbyNation

 Know someone thinking about trying tri, but worried about what not being fit enough? Give them a gentle introduction to multisport by encouraging them to sign up for British Triathlon’s new campaign, Tri January


Reigning ITU Paratriathlon World Champion and Strictly star Lauren Steadman is just one of the famous names backing the campaign. Other names include Deborah James and Lauren Mahon from BBC’s award winning You, Me and the Big C podcast, and TV sports presenter and world record holder for trying his hand at the most sports, Mike Bushell.

How to start running

What are the different triathlon distances?


The campaign looks set to encourage over 5,000 people to complete a triathlon in January. Each of the four famous faces will take on a different triathlon distance and encourage others to do the same – showing that triathlon is for everyone, regardless of age, ability or lifestyle.

So challenge your friend, loved one or colleague, to take on Tri January as an individual, or as part of a team.

They can swim or row, bike and run throughout the month by choosing their challenge and completing one of the distances below:

TEAM YOU, ME AND THE BIG C (GO TRI distance – 15km)
TEAM BUSHELL (Sprint distance – 25km)
TEAM STEADMAN (Standard distance – 50km)

There is no set formula for completing the challenge, as long as you achieve the distance. So, swim one day – or jump on the indoor rower if you prefer – bike the next and run the week after. Alternatively, they can complete the whole challenge all in one go. Tri January is designed to fit activity into even the most hectic of lifestyles. Their triathlon; their choice. Who knows they may become hooked and become your Ironman training partner…

Tri January aims to engage new participants and those with a ‘revolving door’ relationship with sport and physical activity with fun and accessible challenges, triathlon-style.

How to get involved

Sign up for free and receive a free Tri January campaign pack to help keep you on track, with a Tri January wall chart, stickers, diary inserts and other goodies from British Triathlon.