Nike’s Quest to Beat the Two-Hour Marathon Comes Up Oh So Short
The attempt was beautiful to watch, and a thrilling achievement in itself. But, despite the hype, despite the shoes, despite the millions of dollars of investment, despite the rigorous application of the latest scientific thinking and biomechanical analysis, and despite the mammoth effort of Eliud Kipchoge, the world’s best marathon runner, Nike’s much-publicized attempt to…