Target and Jockey team up on underwear for "the young, millennial family"

Jockey is targeting the millennial shopper. The premium underwear
and apparel brand has partnered with Target to launch Jockey
Generation, a new line of men’s, women’s and children’s items designed
with the “young, millennial family” in mind, according to a company
press release.

“Jockey is an internationally recognized brand with family values
and an approachable product aesthetic,” said Mark Fedyk, Jockey’s COO
and president, said in a statement. “As a family-owned company we
focus on delivering the very best in comfort by promising a great fit,
premium fabrics and uncompromising quality. The launch of Jockey
Generation is created with the young, millennial family specifically
in mind.”

The line includes underwear and lounge wear with over 50 styles,
including underwear, T-shirts, sleepwear and socks. Jockey used
functional fabrics and innovative techniques in the creation of the
line, such as its Repreve Polyester made from plastic bottles, StayNew
technology that keeps items feeling fresh after numerous washes and
its trademarked Cushion Comfort technology on socks that provides arch
support.

Jockey Generation retails exclusively through Target with prices
between 7 and 22 dollars. A portion of each purchase is donated to
Jockey’s foundation, the Jockey Being Family Foundation, which
supports and educates adoptive families.

Image: Jockey International

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