Wrangler surpasses its global water goal, saving over 7 billion liters

Wrangler aimed to save 5.5 billion liters of water by the end of
this year in its denim production. However, the company has announced
that it has already surpassed this goal, having saved over 7 billion
liters. It said that this is equivalent to the daily drinking water
needs of close to 4 billion people.

The brand said that it will announce a new, more ambitious goal for
water conservation later in the year.

Wrangler has been increasing its water efficiency and recycling in
the denim finishing process since 2008. Its facility in Torreon,
Mexico recycles up to 85 percent of water used through sequential
batch reactors, micro-filtration and reverse osmosis. The company’s
other manufacturing campuses utilize techniques that either merge or
remove finishing steps to reduce water use without compromising
quality.

“We were able to surpass our water conservation goal due to the
dedication and ingenuity of the teams that power our manufacturing
facilities,” Roian Atwood, Wrangler’s senior director of global
sustainable business, said in a statement. “As we look to the future
of water conservation at Wrangler, our approach will expand beyond
internal manufacturing to push our production partners to further
prioritize water savings and treatment. We encourage others to join us
to continue to propel the apparel industry toward a more sustainable
and responsible future.”

Image: Wrangler