Legacy Business Program Champions Long Beach's Enduring Establishments

November 1, 2024 0 By JohnValbyNation

LONG BEACH, CA — Long Beach’s new Legacy Business program aims to recognize and champion the city’s longstanding local businesses that have helped shape the city’s vibrant community.

The city partnered with Long Beach Heritage, a local nonprofit organization dedicated to historic preservation, to create a system of support for qualifying businesses.

“Long Beach proudly recognizes the invaluable contributions of our longstanding businesses,” said Mayor Rex Richardson. “Legacy Businesses are the heart of our community. Through this program, we celebrate their lasting impact and ensure their stories continue to inspire future generations of entrepreneurs.”

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To qualify, businesses must have operated in Long Beach for at least 10 years and meet two of the following criteria:

Certified Legacy Businesses will receive a certificate, plaque and a window decal and will be formally recognized in the program’s registry. Through the program, businesses will have access to free technical assistance, marketing and promotional support, networking and referral opportunities.

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To apply, visit the program’s webpage.

“Legacy Businesses provide local employment opportunities, uphold the unique fabric and history of our neighborhoods and create gathering spaces for residents and visitors,” said Economic Development Department Director Bo Martinez. “We proudly honor these establishments as cornerstones of our community and look forward to their continued influence and success for generations to come.”

In April 2023, the Long Beach City Council unanimously to establish an official City of Long Beach Legacy Business Registry and provide support to historic businesses. Long Beach Heritage started its Legacy Business Program in 2022 and has supported a mix of nearly 40 eateries, hotels and specialty services in the city.

The city will now facilitate the program and all original businesses will automatically entered into the city’s registry. A list of participating businesses can be found on the program website.

“Long Beach Heritage is proud that the Long Beach Legacy Business cultural heritage program we originated in 2022 will now be part of the City of Long Beach Economic Development Department,” said Long Beach Heritage President Chris Hogan. “As part of the City’s economic focus, the Program can expand its impact and provide greater resources to help our long-established, diverse local businesses.”


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