New Prada space at Harrods

London just saw the launch of the new Prada store for men at historic department store Harrods. The new boutique will feature Prada men’s clothing, footwear, leather goods and eyewear collections. A custom-made suit, jacket and coat service is also available in a special selection of fabrics, colours and styles.

The ground floor space, designed by architect Roberto Baciocchi, has an irregular polygonal shape covering 100 square meters. The interior design shows innovative solutions such as unfinished wood and metal, with exposed screws and brackets, to convey a masculine mood.

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Prada currently has seven shops in London, including the flagship stores on Old Bond Street and Sloane Street, Prada women’s collection shop in Harrod’s, two boutiques in Selfridges, and one in Heathrow Terminal 5.