Burr Ridge Mayor Protests Developer's Website
BURR RIDGE, IL – Burr Ridge’s mayor said Monday he was upset with a website created by a developer planning a big commercial complex in the village.
Last week, Bridge Industrial unveiled its “Invest in Burr Ridge” website, about a month before the village’s first public hearing on the proposal.
Mayor Gary Grasso said the website was formatted to be “deliberately deceptive.”
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“I made it clear to Bridge that I took offense and thus expressed my strong displeasure with the ‘Invest in Burr Ridge’ website,” Grasso said in an email to Patch. “I assured Bridge that the Board and residents shared my view. I relayed my belief that Bridge deliberately hid its involvement and made the site appear as if the Village was behind the website.”
Grasso also said he demanded the company rebrand the website and reformat it to show it is a Bridge website with no approval or affiliation with the village.
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Moreover, he said he demanded Bridge remove images of the Burr Ridge monument stones and Village Hall photos. He said the “Contact Us” page should show that the website is Bridge-sponsored.
“I also told Bridge that if it wanted to damage the chances of its petition being granted, it achieved its goal,” the mayor said.
Bridge told Patch it changed the website to address the concerns.
“The purpose of the website, created solely by Bridge, was to provide the Burr Ridge community with more detailed and accurate information about the project and address any misconceptions,” the company said in an email. “Prior to launching the site, we notified Village staff of our plans and approached it with the intention of being informative, not deceptive.
“As soon as we learned of the confusion, we immediately adjusted the website to address any question over who was responsible,” Bridge said. “We apologize for any confusion and look forward to working with the Village and its residents.”
Bridge plans to develop the site of the now-closed CNH Industrial plant at 6900 Veterans Boulevard. It is the site of the old CNH Industrial.
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The developer mailed postcards to residents last week informing them of the website.
The first public hearing is Jan. 20.
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