Global Fashion Group launches 100 percent recycled packaging

International e-commerce group, Global Fashion Group, has launched 100
percent recycled “delivery satchels” for its Australian multibrand
e-tailer, The Iconic.

The new packaging is made from 100 percent recycled plastic and
feature’s Iconic’s updated white aesthetic. The new delivery satchels has
been certified under the GECA’s (Good Environmental Choice Australia)
Recycled Products Standard.

The move marks the first major retailer in Australia and New Zealand to
make a commitment of this scale, explained Iconic in a statement, which it
added: “represents a significant milestone for Global Fashion Group and its
broader sustainability initiatives”.

Customers will begin receiving orders in the new packaging from this
week, with the full roll-out completed later this year once the existing
Iconic black satchels have been utilised.

Jaana Quaintance-James, Global Fashion Group’s chief sustainability
officer, said: “At GFG we are committed to making continuous improvement
towards our sustainability objectives and driving a more holistic and
comprehensive approach to sustainability across the Group.

“We’re incredibly proud to offer our customers across Australia and New
Zealand, an improved satchel alternative and aim to do so for all of our
over 13 million Active customers across all GFG markets, over the next two
years. While we recognise we have much more work to do, GFG is in a very
unique position to help educate a huge part of the world’s population on
what shopping sustainably means and this marks a big milestone in that
journey.”

This commitment to sustainability follows the company publishing its
inaugural sustainability report in March 2020, which outlined its global
sustainability strategy and 2022 commitments. The new satchel initiative
from The Iconic marks one of the first steps towards its target to use
order satchels made from more sustainable materials across 100 percent of
its delivery countries.

As part of its 2022 commitments, Global Fashion Group will also track
and progressively reduce its waste to landfill by ensuring most customer
order packaging is made of more sustainable materials, as well as by
assessing and reducing the volume and impact of its private label
packaging.

Other 2022 commitments include ensuring that 100 percent of carbon is
mapped and Science Based Targets set for the entire group, 100 percent of
carbon from own operations and deliveries offset, 100 percent of delivery
countries using order satchels made from more sustainable materials, and 50
percent of regions enabling resale of pre-loved items.

Image: courtesy of Global Fashion Group