Foundry IFA Paris and IBM launch the Future Innovation Award

Foundry Powered by IFA Paris, a Paris-based fashion tech innovation lab,
and IBM announced the launch of the Future Innovation Award. The two
organisations are strengthening their ongoing partnership to pioneer
fashion tech in France by offering support to startups and entrepreneurs
that demonstrate high potential to disrupt the fashion industry.

The recipient of the award will secure a place in the newly launched
Startup Program based at Foundry which consists of a six-month intensive
incubator program to help establish new fashion tech businesses. The
startups will also receive personal coaching from the IBM Studios Paris
team, dedicated co-working (makerspace) facilities and the opportunity to
have their solution piloted with some of the fashion industry’s biggest
brands. This high-value prize is fully sponsored by Foundry together with
IBM and is aimed at opening new doors for emerging startups.

“Digital transformation and innovation have become more and more
important in the world of fashion by contributing to the improvement of the
user experience of clients and associates. IBM makes a point of supporting
promising startups and brilliant students who will participate in the
acceleration of this transformation by bringing up disruptive ideas,”
Arnaud Pelletier, Director of IBM Studios Paris stated in a press
release.

Peter Jeun Ho Tsang, Director of Foundry Powered by IFA Paris added,
“It’s important that the barriers for market entry are lowered as much as
possible for truly innovative fashion tech startups and we are really
excited to be working with IBM to help achieve this goal. By doing so, we
can unleash ambitious talent and show the industry the possibilities for
positive change.”

Photos: courtesy of Foundry Powered by IFA Paris

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