Update on new WWE/Twitch agreement

More information has come out regarding WWE’s new deal with Twitch.

The agreement will allow WWE stars to resume streaming on the platform. According to Bryan Alvarez, the portion of the revenue cut WWE will receive will come from the Twitch side.

“It is confirmed through talent that WWE's Twitch cut is from the Twitch side, not the talent side," he wrote on Twitter.

Andrew Zarian additionally reported that talent would get a larger cut than other streamers who use the platform.

“Spoke to a source regarding the Twitch deal with WWE,” Zarian wrote on Twitter. “According to them, WWE execs negotiated for talent to get a larger cut than other creators on the platform. This was described to me as a “very talent-friendly deal.”

WWE had previously banned talent from using third party platforms, including Twitch and Cameo, back in the fall of 2020. Zelina Vega at one point was released from the promotion after a dispute over the ban, but returned to the company the following year.

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